|What are the sustainable alternatives to conventional cotton? Photograph: Phil Coale/AP|
Wednesday, July 8, 2015
What is the future for Sustainable Materials in Fashion?
The increasingly obvious environmental impacts of both are leading entrepreneurs, designers and businesses to look to more sustainable alternatives like organic cotton and recycled polyester, but some are venturing even further out of the box.
Erin Smith, an artist focused on biomaterials, grew her own wedding dress, while fruits that feature in your five a day are also creeping into fashion, along with soy foods, salmon and sleeping bags.
However, can sustainable innovations in material really rival the commercial viability and performance of current materials in the market, and can consumers be persuaded that sustainable materials aren’t just beige and scratchy?
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