Saturday, June 20, 2015

Fashion Library Lends You Clothes Instead of Books.

LENA is a closet that allows patrons to borrow fashions of their choice in order to create more sustainable fashion practices

Clothing can be expensive and difficult to access, not to mention costly to the environment. If people could borrow clothing like they borrow books, than the trend of fast fashion, that has caused some many of the issues that plague the fashion industry, would be halted. LENA is a library exclusively created for women’s clothing, ranging from tops, skirts, dresses, shorts, purses, and more.
Patrons sign up for a specific subscription, starting at €19.95 a month to get 100 points for the month, ranging all the way up to €49.95 subscription of 300 points a month, with an additional 500 points for €24.95. Each item in the collection is associated with a specific amount of points which people can then use to rent them. With a subscription, patrons can keep the clothing for an unlimited amount of time and they get a free bag from the library to transport their newly acquired vestments.
If there’s a piece that a patron absolutely loves, they can buy the piece from the collection, typically at a discounted price. The library will also forgive three “accidents” which occur to the clothing, including stains, holes, and tears. The library features some of its collection online, showing the variety of their collection for those curious. Like most libraries, LENA allows for donations, but specifies that the clothes must be clean with no stains or damage, no fast fashion and must fit the “LENA style.”
The beauty of this system is that no matter the season, patrons can find a piece that fits whatever situation they need without needing to worry about how the clothes were made. Wearing flexible, cruelty-free sustainable fashion is something that people around the world are interested in, and so the plan is to eventually expand to other major cities around the world. To learn more about this innovative fashion concept, watch the video below:

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