Friday, March 25, 2011

La mode éthique se fait chic! Quoi demander de plus?

Il est de plus en plus facile (et agréable!) de s'habiller tout en respectant l'environnement et sa conscience sociale. De plus, la mode éthique se fait chic! Quoi demander de plus?

Éthique, écolo, bio, recyclé…
Difficile de s'y retrouver entre les différentes appellations qui sont récemment entrées dans le vocabulaire. Le carrefour du consommateur responsable, définit la mode éthique comme «une mode qui a un impact positif sur l'environnement, c'est-à-dire une empreinte écologique moins importante que les vêtements traditionnels», dise Brenda Plant, co-directrice du site www.ethiquette.ca

Les critères évaluées? «D'abord les textiles. On privilégie les tissus récupérés ou ceux produits avec moins de pesticides, car l'industrie du vêtement est à la base très polluante. On recherche également des entreprises qui respectent les travailleurs en leur offrant des conditions de travail décentes, les entreprises à vocation sociale, c'est-à-dire qui s'investissent dans leur milieu et, enfin, on mise sur la fabrication locale, ce qui évite les coûts de transport.»


Éthique ou équitable. Respectueux des travailleurs et de l'environnement.
Bio ou écolo. Cultivé sans nuire à l'écosystème, en utilisant des engrais naturels.
Recyclé. Usagé, ou fait en tout ou en partie de matières recyclées. Les photos ci-dessous de  Catherine Edouard Charlot, qui utilise seulement seulement aves les materiaus de recyclage comme les tissus des parapluies pour creer des pieces uniques.  Vous pouviez  voir les creations de Catherine Charlot sur son site ici www.himane.com









 Faire de bons choix
Les qualificatifs écolos sont devenus des arguments marketing pour les grandes entreprises. Par exemple, le bambou, un arbre qui se renouvelle rapidement, constitue une option écologique pour les parquets, mais il nécessite de nombreuses étapes de transformations polluantes pour produire des fibres nécessaires à la fabrication de vêtements donc, le chandail en bambou n'est peut-être pas une bonne option. De même, un textile biologique qui sert à fabriquer des vêtements dans un atelier de misère en Asie ne peut pas être considéré comme éthique.

Un outil pratique
La mode responsable est croissant, mais elle constate qu'il est difficile pour monsieur et madame tout-le-monde de s'y repérer: «Filtrer les infos, faire des recherches, cela prend du temps et il n'y a pas de logo reconnaissable que l'on puisse identifier simplement sur les étiquettes.» De là, l'utilité d'un organisme comme Éthiquette qui fait le travail de recherche, propose des adresses et enrichit son site des différents renseignements glanés par les consommateurs.

Bonne lecture et a tres bientot.
N'oubliez pas de lasisser des commentatires!

Tuesday, March 22, 2011

What is Slow Fashion?

I was in a meetup group this Monday March 21st and the topic was about What is slow fashion?

All the way home I had the word in mind.
 
So, what it is" Slow Fashion"? Good quality? Custom made? One-of-a-kind item? Sustainable? Fair trade and locally made?

For me ''Slow Fashion'' is about thinking of a different approach  when it comes to shopping because we need to recognize that the impacts of our collective choices can affect the environment and the people. It is also about slowing down on consumption; reducing raw materials by decreasing fashion production can allow the earth’s regenerative capabilities to take place.

I believe in good quality not in brand name. I don't believe in mass production, I like designs that are unique and it reflect amply in my work.
At Himane when we are co-creating garments for our customer we are offering a service with emotional significance, as most of the time each item have a story behind it to tell and we always invite the customer to be part of the design process, the needs of creativity, identity and participation can be more than satisfied.

 
As Kate Fletcher stated in 2007: "Slow fashion is about choice, information, cultural diversity and identity. Yet, critically, it is also about balance. It requires a combination of rapid imaginative change and symbolic (fashion) expression as well as durability and long-term engaging, quality products. 
http://www.theecologist.org/green_green_living/clothing/269245/slow_fashion.html
  
 Below are some pictures  of items I extended their lives between 2005 and 2009 into new style, new view and new purpose. Great for the environment and life extension for the clothes. All items were made in my studio in Brooklyn, the turn around was between 2 to 3 weeks and a little bit more for the wedding gown.
The designs are timeless, innovative and one of-a-kind.

The wedding dress below, the fabrics used were over 40 years old still in good condition and I was able to create that beautiful dress, which was sold for over $3,000.00




Pictures 1, 2, 3 and 4 are made from reycled umbrella and organic Hemp. 






Dresses #5, made from repurpose men shirts.

5-



Those 3 tops below are made also from repurpose men shirts. The first top, the front piece is expendable and you can wear it up to your 5/6 months pregnancy or more.





 The clutch, the eye glasses pouch and the wallet are made using recycled yoga mats.











All the bags below the first two are made of recycled umbrellas, the tote from repurpose jeans and recycled leather and the clutch from recycled umbrella and  leather.








I love what I do, for more than 20 years I have been aspire to make a difference in the world in a creative and innovative way.  But for the past 7 to 8 years I only been doing just that, as small as my little service and impact have been.

Join my group  http://www.meetup.com/Brooklyn-Recycle-Reuse-Repurpose-Upcycle/  were you can learn to repair your clothes or upcycle them into new style or just ask your designer to help you, it’s easier than going shopping.
Ask your favorite stores about repair services that may get them thinking!!!


Please let's hear what you have to say about your idea on Slow Fashion. Share with us!!




Monday, March 21, 2011

Could Polyester be the Next Eco-Friendly Fabric?

Out of all the fibers, polyester has the worst reputation—and unfairly so. I know eco-conscious people who would rather wear conventional cotton than let a polyester garment touch their skin. They scoff at me when I proclaim I love polyester, often questioning my intelligence, sanity, and taste. Yet I believe that consumers who refuse to wear synthetics are buying into one of the biggest misconceptions about fashion’s sustainability problem.

Read more here: http://www.ecouterre.com/category/ask-a-designer/ 


 A recycled-polyester dress from the H&M Conscious Collection